Instameet: @linda_lomelino

Welcome to Instameet, a feature where we get to know the talented folks behind some of our favourite Instagram feeds.

And what better way to kick off the series than with the goddess of gateaux, Linda Lomelino. Follow her @linda_lomelino, check out her blog, Call Me Cupcakeor get your hands on one of her visually electrifying cookbooks, and you’ll soon understand why she’s got such a loyal cult following. The kicker? Linda pulls off her signature moody snaps—featuring flowers, fruits and elaborate desserts—all from her tiny kitchen in Halmstad, Sweden. Read on for more on Linda.



How did things get started for you? I studied photography in high school and loved it, but never really found my "thing".

A few years after high school, I got a Canon Rebel as a present and started taking some random photos. One day I decided to bake cupcakes and take some pictures of them to post on Facebook.

I realized that I absolutely loved the combination of photography and baking, so I kept doing it—thinking I was awesome, of course. Then a couple of weeks later, I started my blog. I never, ever thought it would become a full-time job though.

My first thought was to become a pastry chef, but I didn't get in because my high school grades were too good (!!).

I soon realized that the photography part was just as important as the baking part for me, and that being a pastry chef probably wouldn't suit me. I'm way too slow and like taking my time. About one month later, I got this email from a publisher saying, "We want to make a book with you". My heart almost stopped. Obviously I said yes, and I'm so glad I did.

I got an Instagram account about 3 1/2 years ago and I had absolutely no idea what I was doing. I thought I'd just have a personal account and post whatever. The first photo I posted is of a guitar! Instagram is just such an amazing thing, and I'm pretty sure I wouldn't be where I am today without it. The best thing is all the wonderful, kind people I've met through it. It really is a supportive community and, in my experience, people on it are just so nice.

What was your life like before your blog and Instagram? I always say it's not that different from before but, thinking back, it is quite different. I used to have a 9-5 job which I quit about 2 1/2 years ago. Before starting my blog, I baked maybe twice a year (nobody believes me when I say this but it's true!). I'm actually not sure what I did all day but I guess I went to work, came home, ate, watched TV... and tried to find the right creative outlet.

I used to have a fashion blog, which was kind of fun for a while, but definitely not my passion. Now that I do what I do, it's hard for me to imagine that I ever did anything else.

What’s your most coveted prop? My black ceramic plate from Danish ceramists KH Würtz, without a doubt. I just love how it's matte but also a bit shiny and it looks amazing in all photos. It actually reminds me of the moon!

What are your favourite flowers? It's hard to just pick one kind since there are so many amazing flowers! I adore lilacs, though, for their many purposes. They smell amazing, they look amazing and they're edible too. What's not to like? And also, you only have access to them for a short period each year which makes them even more special. They give me a warm, fuzzy feeling :-)

Who or what are you inspired by? It's a bit of a cliché, but I'm inspired by nature, seasons, flowers, color, old paintings. And light. I feel inspired to create when I see that perfect light in my kitchen.

What do you eat when you're not eating cake? I only eat cake, nothing else!

No, I'm kidding obviously. Nothing as fancy as my cakes, I assure you. After a whole day of baking in the kitchen and shooting pretty much all over the apartment, I'm not really in the mood to do even more dishes. Vegetarian spaghetti bolognese or pasta pesto are two of my go-to dishes because I can whip them up

in no time. I love anything pasta or Italian. Oh, and I do enjoy Indian food but have yet to figure out how to make it myself. Better leave it to the pros! On Fridays and Saturdays I enjoy making pizza or creamy soups.

What do you do when you're not baking and photographing? Uhmm.. I don't know?! That's pretty much all I do, to be honest *laughs*. Editing photos, maybe? Blogging? Doing the dishes? I'm not very good at not working because what I do doesn't feel like work. I enjoy playing a good video game or watching TV series from time to time. Right now I'm obsessed with Downton Abbey. I'm pretty good at binge watching TV shows, staying up way too late and getting up way too late. I love to sleep and drink coffee too.

First thing you baked for your blog? Cupcakes, hence the name "Call me cupcake"! It was supposed to be a blog about cupcakes only, but I realized pretty quickly that there were loads of other fun things to bake. I can't really remember the flavor but I know they were mini cupcakes and I was so stoked about the photos.

Current favorite Instagram accounts? @ruby_marylennox @_foodstories_ @mimi_brune

Your ideal day? It depends on the season, but right now: waking up before the sun rises (which never happens), eating breakfast and drinking cardamom coffee whilst listening to some jazz music. Going for a walk, buying some cut flowers, then back home to bake, style, shoot and edit. Going out for a "fika" (which is coffee and a pastry, a huge part of Swedish culture) with a friend. Then have dinner, watch a good movie and drinking a cup of chai tea.

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Photos courtesy of Linda Lomelino