zoe pawlak x juice truck-7
food + art

Zoe Pawlak x The Juice Truck

Zoe Pawlak has never been in a food fight. We know because we asked her. That’s just the kind of hard-hitting journalists we are here at Acorn Mag.

The primarily oil-based painter recently moved to Montreal after nine prolific years in Vancouver during which she collaborated with local organizations including The Cheaper Show, Lululemon and a number of magazines and interior designers. Recently she’s been venturing beyond her usual medium, designing textiles and launching
a stunning collection of rugs. In this issue of Food + Art, we asked her to reach even further outside her comfort zone to create a work of art using organic materials supplied by iconic local juice dispensary and healthy eatery, The Juice Truck.

Had you heard of the Juice Truck before this feature? OF COURSE! Everyone in Vancouver loves them! How important do you think the visual aspect is to our interaction with food? My husband builds and designs restaurants and he says, ‘You eat with your eyes.’ Presentation is very important. I also love the photography that is happening these days in relationship to food.

Do you see any similarities in the way we consume food and the ways in which art is consumed? There could be comparisons made between the fast and fresh movement to online sites that are selling fast, fresh art. The creative class is finding ways to consume and sell more beautiful works to the middle class while still maintaining authenticity and keeping concern for where production happens and where materials are from. This is connected to what I am seeing in the way our peers are consuming, photographing, making, growing and caring for food.

Could you speak to the finished Food + Art piece and how you approached the process? I wanted to emulate a piece from my latest show, Other People’s Flowers, because that work is the most recent and therefore was fresh in my mind and also because I felt florals would translate well with food as they are both organic, living forms.

What did you think of using edible ingredients to make art? Have you ever done anything like this before? I felt extremely apprehensive to work with food. After agreeing to do it, I thought how I would never normally agree to have a piece I made in a totally new medium like say… spray paint, photographed! You have a command over the mediums you know best and so you loose control working with new materials. This is good for a challenge and we used to be encouraged to switch mediums all the time in art school. It was great for my mind.

How do you plate your food at home? Do you make an effort to make it visually appealing? We have two small children who just want food in their mouths as fast as possible. When friends come over, we make an effort, but I can’t say we are overly concerned or great at it. We just want everyone to have fun when they eat at our house and we don’t want being fussy to get in the way of having a good time!

What do you like to eat at home? Favourite dishes? I love to make soups. I’m a fan of all things curry and I love cooking fish caught by my brother.

Any particular foods that connote strong memories for you? I love anything in a corn tortilla because it reminds me of my fond memories of living in, and visiting, Mexico.

Have you ever been in a food fight? No

How do you like your eggs? Over easy at le Pickup in Montreal.

zoe pawlak x juice truck-9

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